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Full time
Hybrid
Springvale, Australia
Brand Manager – Libra
Shape the future of one of ANZ’s most iconic and purposeful brands.
At Essity, we don’t just build brands – we break barriers, challenge taboos, and create better lives. Libra has been doing exactly that for over 45 years, leading the conversation in feminine care across Australia and New Zealand. Now, we’re looking for a passionate, commercially driven Brand Manager to help take Libra into its next chapter of growth.
This is more than a marketing role. It’s an opportunity to make a real impact – on category growth, brand relevance, and the lives of millions of consumers.
About the Role
As Brand Manager – Libra, you’ll be at the forefront of driving the growth and evolution of one of ANZ’s most iconic feminine care brands.
This is a true end-to-end brand role where you’ll shape strategy, lead execution, and deliver impact across the full marketing mix. You’ll set a clear direction for the brand in market, grounded in deep consumer and shopper insight, while ensuring strong commercial outcomes.
While Libra is proudly a local brand for over 45 years, you’ll also collaborate closely with global teams, leveraging broader brand strategy, capabilities, and thinking where it adds value and translating it in a way that feels authentic and relevant to ANZ consumers.
From breakthrough campaigns to innovation and customer activation, you’ll be responsible for bringing bold ideas to life and ensuring Libra continues to lead the category in both relevance and performance.
Working in a fast-paced, highly collaborative environment, you’ll partner across sales, category, digital and innovation teams, along with agency partners, to deliver best-in-class execution and results.
What You Will Do
Support and deliver the ANZ brand strategy and annual brand plans
Translate global strategies into locally relevant initiatives that drive market growth
Lead integrated marketing campaigns across ATL, BTL, digital, and in-store channels
Partner with Sales and Category teams to deliver customer and channel growth
Manage and optimize the brand portfolio, including pricing, assortment, and mix
Identify growth opportunities through consumer, category, and market insights
Oversee digital and owned channel activity to drive engagement and conversion
Collaborate with the Innovation team to develop and launch new products through the Stage & Gate process
Manage agency partners to deliver high-quality, on-brand execution
Monitor brand, campaign, and digital performance to drive continuous improvement
Lead customer marketing and in-store activation plans
Manage the A&P budget, ensuring strong ROI and effective investment allocation
Work cross-functionally with global and regional stakeholders to align and deliver initiatives
Who You Are
You bring 4+ years’ experience in Brand Management, Marketing, or Commercial roles, ideally within FMCG or a similar fast-paced industry
You have a strong track record of delivering brand strategy alongside commercial results
You understand retail and customer dynamics and know how to translate insights into action
You’re comfortable managing complexity and balancing global direction with local needs
You bring strong analytical skills and confidence working with data to inform decisions
You have experience leading cross-functional projects and working collaboratively across teams
You’re a confident communicator with the ability to influence stakeholders at all levels
You have a strong sense of ownership, attention to detail, and pride in brand custodianship
You thrive in a fast-paced environment and demonstrate resilience and adaptability
Experience with innovation processes (e.g. Stage & Gate) and digital marketing is highly regarded
What We Can Offer You:
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
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