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Full time
Hybrid
Warsaw, Poland
Brand Manager (TENA)
Fixed term contract/ maternity cover
Do you want to shape brands that improve people’s lives? Are you driven by insight‑led innovation and purposeful marketing? Ready to make an impact in a dynamic, fast‑moving healthcare environment? Join us and help drive brand growth that matters.
About the Role
As our Brand Manager Inco Poland & Export East, you will play a key role in building, activating, and accelerating the performance of our brands (TENA) in the local market. You will lead annual brand planning, manage brand performance, and ensure strong execution across campaigns, innovation, and commercial activities. This role combines strategic thinking, operational excellence, and close collaboration with cross‑functional partners to deliver sustainable growth and strengthen our brand equity.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do
Brand Ownership & P&L: Lead local brand strategy execution and manage brand performance to drive profitable market share growth.
Annual Brand Planning: Define activation touchpoints and own A&P allocation and tracking to ensure efficient and effective investments.
Marketing Execution: Implement local marketing initiatives, leverage global materials, and maximize digital and paid media impact.
Campaign & Innovation Activation: Lead brand and innovation campaigns, track performance, and take corrective actions to deliver business cases.
Product & Assortment Management: Own pricing, assortment, and product lifecycle planning aligned with global guidance.
Insights & Evidence: Gather consumer, customer, and healthcare professional insights and support the generation of clinical evidence when needed.
Cross‑Functional Collaboration: Partner with Supply Chain, Global Brand, Innovation, and Commercial teams to ensure successful brand deployment.
Who You Are
Degree in Marketing, Business, Economics, or a related field.
Minimum 3 years of experience in brand management, ideally within healthcare, medical devices, pharmaceuticals, or FMCG.
Strong knowledge of brand building, campaign execution, product management, and working with cross‑functional partners.
A proactive, self‑driven team player with strong communication, stakeholder management, resilience, learning agility, and a positive growth mindset.
Fluent in English (spoken and written).
What We Can Offer You
Fixed‑term contract of employment for approximately 12 months (maternity cover).
Competitive package of benefits, including Medicover healthcare, lunch card, Multisport, Essity product discounts and more.
Opportunity to work with premium brands and strengthen their market position.
Exposure to international ways of working through collaboration with the global marketing team.
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
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