Essity B 267.3 (+0.9 SEK) on 04-Jul-2025 17:29
Select region

Global Site

Austria Austria Belgium Belgium Canada Canada Denmark Denmark Finland Finland France France Germany Germany Italy Italy Mexico Mexico Netherlands Netherlands Norway Norway Poland Poland Spain Spain Sweden Sweden United Kingdom United Kingdom USA USA

Did you mean

  • Spell suggestion...
Advanced search

Quick results

View all results

These might help

Pressemitteilungen zum Unternehmen

Neuigkeiten über das Unternehmen

Kalender

Essity logo
Marken

Unternehmen

Unternehmen

Essity auf einen Blick
Purpose und Vision Unsere Überzeugungen Unsere Geschichte
Essity Deutschland
Essitys Geschäft
Health & Medical Consumer Goods Professional Hygiene Markt und Trends
Breaking Barriers to Well-Being
Hygiene ist mehr Podcast Tabufrei Schulhygiene-Projekt Menopause

Marken

Marken

Nachhaltigkeit

Nachhaltigkeit

Das Wohlbefinden von Menschen und Gesellschaften verbessern
Umweltauswirkungen auf unseren Planeten reduzieren
Nachhaltigkeitsberichterstattung, Governance und Daten
Gastbeitragsreihe
Deutsche Nachhaltigkeitsbeispiele
Panel Nachhaltiger Konsum
Strohzellstoff
Green Response Study

Innovation

Innovation

Produkte und Lösungen
Digitalisierung
Essity Ventures

Karriere

Karriere

Stellenangebote
Arbeiten bei Essity
Einsatz für unsere Mitarbeitenden Mitarbeiter-Vielfalt Weiterbildung und Entwicklung Warum für Essity arbeiten? Barrier Breakers
Schüler*innen, Studierende & Absolvierende
Absolvierende Studierende Praktika Ausbildung
Karrieregeschichten
Alumni Netzwerk
Vernetze Dich mit uns
Gesamtvergütungspaket

Presse

Presse

Pressemitteilungen Global
Pressemitteilungen Deutschland
Weitere Neuigkeiten
Bilder & Videos
Essity in den sozialen Medien
Publikationen
Home
Presse
Pressemitteilungen Global
2022
Presse
Pressemitteilungen Global Pressemitteilungen Deutschland Weitere Neuigkeiten Bilder & Videos Essity in den sozialen Medien Publikationen

Juli 07, 2022

Essity acquires Modibodi – a leading leakproof apparel company

Hygiene and health company Essity acquires the Australian company Modibodi, a leading leakproof apparel company in Australia, New Zealand and UK. The purchase price amounts to AUD 140m (approximately SEK 985m) on a cash and debt free basis. Through the acquisition, Essity will strengthen its position in leakproof apparel, the fastest growing product segment in Intimate Hygiene which includes Feminine Care and Incontinence Products.  

Leakproof apparel has an expected annual growth rate of more than 20% for the next five years*. Essity is already active in the leakproof apparel market within Feminine Care with brands such as Libresse, Bodyform, Saba and TOM Organic, and within Incontinence Products with the TENA brand.

“The acquisition of Modibodi strengthens Essity’s position in leakproof apparel and enables faster growth within better-for-you, better-for-the-planet solutions. Modibodi has the qualities we are looking for with leading market positions, strong brand and sustainability credentials as well as excellent digital marketing and e-commerce capabilities”, says Magnus Groth, President and CEO of Essity.

Modibodi, founded in 2013, provides leakproof apparel for periods and incontinence including underwear, swimwear, activewear and maternity wear. The company operates an online, direct-to-consumer business model, with growing sales in retail and through e-tailers.

In 2021, the company reported net sales of AUD 56.7m (approximately SEK 365m) and a sales growth of 18%. The EBITDA amounted to AUD 5.7m (approximately SEK 36m) and EBITA to AUD 5.6m (approximately SEK 36m). Gross margin was high and EBITA margin amounted to 9.8%. Modibodi has 45 employees and headquarter in Sydney, Australia.

“I am proud of all we have created at Modibodi over the past nine years and pleased that Modibodi is joining Essity. As a global leader in hygiene and health, Essity can provide the expertise and capital to take the brand forward during its next phase of growth, and achieve even greater impact”, says Kristy Chong, founder and CEO of Modibodi.  

The transaction is expected to be finalized in the second half of 2022.

*Market data has been compiled by Essity based on data taken from external market sources and excludes Asia.

Essity acquires Modibodi – a leading leakproof apparel company
Back to press releases

Share this

Essity logo
Marken Unternehmen Breaking Barriers Kontaktiere uns
Datenschutzrichtlinie Cookie Richtlinie Rechtliche Hinweise & Datenschutz Meine Entscheidungen verwalten

Tel +49 621 778-0

email info.deutschland@essity.com

Essity GmbH, Sandhofer Straße 176, 68305 Mannheim

© 2024 Essity Deutschland